Products/Promos
Chick-fil-A – U.S.C.C.
This is a video that I created for the U.S. City Challenge. The video was designed to get participants excited about the challenge and serve as an informational piece for corporations.
Pollie Award Winner
This political season I did a series of ads for a republican firm in DC called Craft Media/Digital. One of those ads recently won a Pollie Award. This was a whole new world for me… it’s fast paced and intense. I created most of the first cuts in around 5 hours then made tweaks from there. The spot that won the Pollie was actually the first spot I produced… kind of crazy. Enjoy.
See the video here…
http://craftframework.com/2011/03/winning/
Read more about the spot and why it won…
http://www.omnicontests3.com/aapc/omnigallery/entry/gallery_item_info.cfm?child=1&client_id=1&entry_id=12925&competition_id=8&gallery_item_id=2956
“The Authentic Green”
We shot 25 locations in 3 days all across the state of North Carolina. A few pick up shots were captured after the original shoot and then the video was debuted at the NC State Fair as part of the NC Agriculture exhibit. Check out some of the behind the scenes photos…
White Board I Red Couch
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This shoot was a lot of fun. These whiteboard sessions are part of a DVD series being released by Giant Impact called “Giant Voices” and this edition is called “White Board / Red Couch”.
We decided on the look and feel for these sessions a few weeks ago but it all came together once we found the location. For location scouting we worked with Tara Makarechi with Beck. She helped us find an awesome location which ended up being on the 30th floor of Two Alliance Center in Buckhead. It was a little risky since we had to deal with a ton of daylight AND cut off the A/C while we were shooting. But… in the end it wasn’t too hot and we found a set up that really featured the look of the location. For set design we worked with Carrie Allen, with Orchestrate in Atlanta. The design was simple but had a great vibe in the large open space.
The lighting was pretty simple. I used an Arri Fresnel 1k with a half CTB (to get us closer to daylight) as my key light. Then for warmth I used a 1K soft as fill. We used three DSLR cameras. Two Canon 5D MK2′s and a Panasonic GH1. All three shoot 1080p 24fps and capture some amazing images.
For the interviews I used a homemade slider dolly that I got from whisper productions. The DSLR mounts right on top and slides across rails or any flat surface. The table worked for this shoot and it added a nice production value to the interviews.
For audio we used a shotgun mic, wireless lav, field mixer and a ZOOM H4N to record sound…

Dr. Cloud was great on camera and honestly… this was some of the most insightful content I’ve heard on leadership. Take a peak at the screen shots and plan to buy the finished product once it’s released.
Soul City Church
This is a video I created for the launch of Soul City Church. The purpose was to simply tell the story of how Soul City Church went from a dream to a reality.

























